KEEP VAPING
THE TRUTH INITIATIVE
WHEN COMBATTING ADDICTION, FEAR-BASED TACTICS OFTEN MAKE PEOPLE MORE LIKELY TO TURN TO THEIR VICE.
So for most vapers, ads by The Truth Initiative aren’t enough to convince them to quit for good. That’s why they’re giving up and ceding control to a fictionalized mega-corporation called Globopuff, the new face of The Truth. Just like real vape companies, Globopuff is here to make big bucks by manipulating vapers into sabotaging their health while rubbing their noses in the fact that addiction is a business, and business is good.
SPREADING THE WORD
Vape shops across America have so kindly made their email and mailing lists publicly accessible, so we’re using them to hone in on our audience and sending them all of the exclusive Globopuff content they’re dying to see.
THE FUTURE OF FASHION
If vaping usage continues to trend up, our fashion experts predict that respiratory assist devices are going to be all the rage soon. Globopuff is getting ahead of the curve by offering exclusive, fashionable options for the breathing impaired.
VISIT GLOBOPUFF.ORG
If you’re addicted to e-cigarettes and in danger of quitting, check out our website www.globopuff.org for more exclusive content to make sure you keep vaping.
SAY HELLO TO OUR CEO
@globopuffrichard has a blast showing dedicated vapers just how great his life is thanks to the money he makes from their continued e-cigarette usage. Thanks, vapers!
ADD RICHARD ON LINKEDIN
We make sure to rub elbows with all the right people. Our CEO Richard is very active on social media and loves to show support for the political lobbyists who make it possible for us to do what we do. But some of them are very private people, so try not to pay it too much mind when we publicly interact with all of their posts.
ALL ABOARD!
Vapers, we’re offering an exclusive once-in-a-lifetime experience just for you! Book your ticket today for our exclusive immersive experience where you can live like a CEO for the afternoon on Globopuff’s MegaMegayacht. Watch our filthy rich vaping execs as they burn money, cheat on their wives, and scheme up new ways to get people hooked on vaping. It’ll be unforgettable!
ART DIRECTION: EMILY WATERS
COPYWRITING: CAT ZELENKA