GET THE HINT
HENDRICK’S GIN
When men try and pick up on women at a bar, they don’t always pick up on the fact that she just wants to be left alone.
Hendrick’s Gin is a drink that needs no companion, so we understand that sometimes women want to go out and have a good time without having to worry about fending off unwanted advances. That’s why we’re giving men a sweet and subtle push to “get the hint” and save themselves from an inevitable rejection.
Rejection Cards
Hendrick’s is making it easier than ever for women to deliver a smooth rejection, so we’re creating rejection cards that women can hand out to overeager men to help send them on their way. These cards can be found in dispensers in bar bathrooms across the country and will send the message that they need to “get the hint” loud and clear.
Canned Cocktail
When you order our new canned Gin & Tonic cocktail, you can skip the awkward conversation and let your drink do the talking for you.
Body Language Lessons
Rejection happens less when men know how to quit while they’re ahead, so Hendrick’s is making a Tiktok series with Pamela Anderson to help men pick up on cues that a woman isn’t into them and help them be more socially aware so they don’t let themselves get the wrong idea.
ART DIRECTION: MEG PLATT
COPYWRITING: CAT ZELENKA